The company plans to open 20 new Camps in 2023, with agreements in place for 50 more locations in the coming years, primarily in Texas, Arizona, California, Tennessee and Florida.
In 2023, Camp Bow Wow is continuing its focus on brand growth, as well as operational efficiencies and customer experience, to increase franchise owner profitability and better serve customers. "As the pet care industry continues to boom, I am confident in our ability to exceed the milestones we achieved last year as we focus on fulfilling our mission of 'Making Dogs Happy.'"
"Our strong partnership with franchise owners has created a tremendous period of growth and success for the Camp Bow Wow brand," said Camp Bow Wow President Julie Turner. The company's nonprofit, the Bow Wow Buddies Foundation ®, raised a record-breaking $200,000-plus and received a record number of grant requests, helping to fund urgent veterinary care for 125 dogs throughout the U.S. 1 in unaided brand awareness within its category in a study completed by the company. 4Īverage unit revenue for the top 25% of the system was $1,484,082.
Top 25% of franchise owners saw a discretionary income of $316,475, or 21% of revenue. Camp Bow Wow Logo (PRNewsfoto/Camp Bow Wow)Īccording to the FDD, from 2021 to 2022, the nearly $200 million company recorded a 21% average annual revenue growth rate, 2 which is 10 times the annual growth of the economy and seven times the annual growth rate of the boarding and grooming sector of the more than $135 billion pet care industry, based on the IBIS World Pet Grooming & Boarding Industry report and data from the American Pet Products Association.Īdditional system performance highlights in 2022 include:ĭog visits increased 19%, with more than 5 million Camper visits.Īverage franchise owner discretionary income rose to $184,569, or 18% of revenue.
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